New Name, New Brand, New Location for the New Year

Hustle + Halcyon :: A Lifestyle Blog

Helllllllo Ladies ( & Maybe some Gents? ),

So, maybe you’ve followed my blog, maybe you haven’t. Either way: I know I haven’t posted in an eternity. I have been working ultra-hard to re-brand my blog ( making inspo boards, hiring a tech guy (<< soooo official, right?), working on branding (<< new logo to come!), shooting some amazing pictures with Megan, Kristen, and some others, etc. etc. etc. ), so I have SO much content for when the new site goes live. Also, I’ll be in Los Angeles by then, so I’ll have a totally fresh, new outlook to share with y’all. It SO matches the new brand.

So y’all wanna know the new name…………? Its

Hustle + Halcyon

So, let me do a little explaining, because every time I discuss my re-brand with someone who has read my blog, they get into ‘OMG NO I LOVE RAMBLINGS OF A WILD ONE!’ mode. Well, first off ( logistically ), my current name is just too long. Like, its a mouth-full. Secondly, I believe that the new name and look better matches where I want to go with my brand in the blogosphere ( yeah, I just called it that ) & elsewhere. I have some wonderful, amazing readers that I think will absolutely love the new vibes.

So, in saying that, I’ll explain the name. I love the word ‘Hustle‘ and I write it all over the place to remind myself to work my ass off on a daily basis. It can apply to really anything you want it to — fitness/health, work, school, blogging, etc. I knew I wanted to incorporate that vibe into my new brand.

The word ‘Halcyon‘ ( pronounced HAL-SEE-ON ) is one of my favorite and ( in my opinion ) one of the most beautiful words in the English language. Yeah, I went there. As described in the Merriam-Webster dictionary, Halcyon is an ancient word that has come to mean reaching a calm, peaceful, & happy state. Its so euphoric, and EXACTLY what I’m going for.

The marrying of these two, opposing words ( one meaning ‘work, work, work’ and one saying ‘relax’ ) totally embodies the balance that I’m looking for in my lifestyle, and hopefully, the balance I can inspire in yours! Now, I’m not saying I’m the happiest, most hard-working pick of the bunch, but I am on my own journey to be happy, at-one-with-myself, and to inspire others to do the same. So, this is merely a documentation of that journey… Its not the end-all-be-all, ‘I know everything’ type of publication. Bonus Points: Ellie Goulding’s song ‘Halcyon’ is one of my favorites.

Hustle + Halcyon Lifestyle Blog ( yeah some new stuff coming, told ya )

I cannot wait to share all the new posts I’ve had saved up this past month on the new website. I’ll release the new link soon! Ahhhhh, I can’t wait to hear what y’all think!

In the meantime, follow me on Instagram & Twitter to witness the craze of re-branding for yourself.

Oh and side note: I am still doing the Kayla Itsines Bikini Bod guide ( she has some updated versions now, btw ) and it is kicking my ass.. in the best way! This girl has taken over the world… I mean, I ran into 4 other girls in the gym the other day doing her workouts… in College Station, Texas. Like, what? Thats some serious #GIRLBOSS action.

Seeeee ya soon ( probably in a couple weeks ) !!

[ PS ]

4 Responses to New Name, New Brand, New Location for the New Year

  1. Wow. I just found your blog via Her Campus Pinterest. This is so good. I love your style and this blog. It’s just so good and a perfect mix of everything I love.

    We’re following you. Let us know if you want to follow us back on Bloglovin’!


  2. I just found your blog recently and instantly became obsessed. Your new name is absolutely perfect! So excited for the changes 🙂

  3. Jenny says:

    SO EXCITED. Is that weird? That I’m excited to see your rebrand? Oh welll. I’ve been secretly working on tweaking my blog a bit — I’ve never really l-o-v-e-d it or put much effort into it — so knowing you’ve just gone through all the hard work of a rebrand is seriously(!!) helping me power through brainstorming sessions of my kind-of-rebrand

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