Tag Archives: ramblings of a wild one

Shop Spotlight: Sirena Water Wear in Port Aransas, Texas

Sirena Water Wear in Port Aransas, Texas During my mini-getaway to Port Aransas, Texas, I came across a little boutique called Sirena Water Wear.

Sun Bum Sunscreen from Sirena Water Wear One of the owners, Tracy Davis, talked to me for awhile about the line of women’s board shorts that her and her best friend, Kim Rucker, developed called SeaLegs. These quick-dry, tailored boyfriend shorts were first developed as stain-proof fishing shorts to wear “from the fishing rod to the restaurant.” Pretty cool, huh?

Basically, they created what they wanted because they couldn’t find it anywhere else. Thats the entrepreneurial spirit!

Here’s a leetle interview to get y’all well acquainted with one half of the brain behind SeaLegs and the lady behind the badA storefront.

ROAWO:: Sirena Water Wear in Port A, Texas [Tell me a little about yourself and your brand] I grew up in Pittsburgh, Pennsylvania where I developed a love of the Pittsburgh Steelers, Italian food, skiing and spent most of my time in [the] swimming pool. [I] swam competitive long distance. My love for skiing, swimming, running, and offshore fishing probably led me to want to develop “hybrid” athletic apparel that could be functional and fashionable. I was always jealous of the guys who could go straight from the boat or beach to the bar in the same pair of pants. Fishing & hunting apparel for women is decades behind surf, skiing and golf apparel so we set out to change that. I studied Nutritional Sciences and obtained a Masters of Science in Nutrition/Food Science and became a Registered Dietitian.  I started my career working with dialysis patients then began a rigorous corporate career and 15 years of travel in sales and sales management for medical companies. Through my career I learned a lot about launching and promoting new products.

[Tell me about your store] Sirena translates into mermaid in 5 languages. We wanted a name that portrayed our obsession with all things water and that would welcome men, women, and children into our shop. We carry anything mermaid and water related including spearfishing guns, men’s fishing apparel, fishing lures, women’s beach cover ups, board shorts, and locally crafted mermaid jewelry.  Over 80% of our products are American Made or Fair Trade.  High quality and craftsmanship is a common theme throughout our shop.  The décor is dark & eclectic yet welcoming, and reminds me of an underwater cavern.

Fridaze from Sirena Water Wear

Fridaze Linen Apparel:: I love the white linen cover-up on the far left!

[Running a business must be so stressful, what is your favorite health/wellness tip(s) to staying sane?] Mermaid Cocktails.  Just kidding.  3 of us ladies jog together or do garage insanity before we start our days. Sometimes its intense and other times its a gab session where we vent and get advice. One friend is an artist/real estate agent and the other owns The Cypress Tree boutique in town so they always give me inspiration and energy, and good parenting advice.  I also try to go on an occasional jog, swim or surf with my boyfriend. This weekend I signed up for a ladies surf camp.

[What advice do you have for girls (or boys) that are in the same shoes you were in when you were college-aged?] Focus on a 3 – 5 year goal.  Odds are that in 10 or 15 years you will be doing something completely different anyway so don’t look at your college career decisions as life long commitments.  Make a decision on what to study and make sure that it gives you some sort of edge over your competition. Get a certification or license that puts you in demand and you will never have to worry about being out of work. Don’t over think it, instead invest your time and energy on completing your goal. 

Sirena Water Wear on RamblingsofaWildOne.com My FAVORITE product that the store offers is the Sun Bum Sunscreen, because it is all natural and just looks cool [I’m exactly the type of idiot that the marketing people design for… I’ll buy (almost) anything that is packaged nicely]. Also, I’m allergic to most sunscreens, but not this one! Always a plus.

You can follow Sirena Water Wear on Instagram [@ilovesealegs], Twitter [@SirenaWaterWear], Pinterest, and Facebook.

Keep on keepin’ on peeps.

xox P